Make no mistake, it’s very easy to get excited to get influencer marketing. After all, these people already have an inside track into the people you’re trying to reach. For some time, they have established a community around their content. These are people who are truly interested in what these influencers have to say. This did not come easy. This definitely did not happen overnight. They had to produce a lot of niche specific content to draw these followers from all over Twitter.
When you reach out to these influencers and develop a working relationship with them, you get to leverage whatever brand they have managed to produce. That’s really what’s going on. This is tremendous because you don’t have to put in the time, effort, energy and patience to build such an audience. These audiences already exist. These different influencers act as gatekeepers for these audiences.
The idea is to a get a deal going with them, so they can share your content, you get a fresh set of eyeballs and you also end up further enhancing their credibility and authority. Done properly, this type of arrangement produces a win-win situation. Sounds good so far? It should. This saves you a significant amount of time and effort.
The problem is how do you know who is who? This is the big challenge with Twitter. You probably don’t need to me to remind you that there are a lot of fakes out there. There are a lot of seemingly influential accounts that don’t really have real credibility. This is because they are usually created by software that automatically publishes content. They also manage to follow and unfollow a wide range of random people.
This is going to be a problem because when people get followed, a significant percentage of them would follow back. Perhaps this is done out of courtesy, reciprocity or maybe they do this out of the kindness of their heart. Whatever the case may be, it complicates things for you. It really does. Why? You want to follow and possibly get followed back by people who are actually interested in your niche.
You’re not interested in random people. You couldn’t care less about people who would just essentially follow anything that follows them first. Those people are not going to buy from you. That’s just not going to happen. Sure, for time to time, you would get a random purchase from some sort of curiosity seeker, but it’s probably also equally likely that they would ask for a refund.
It’s rough. How do you tell who is who? Here are just some key points to look at when it comes to finding real influencers.
Good following to follower ratio
When you look at an account on Twitter, you can see how many people they’re following and how many people are following them. If you see that there is a very big difference between the number of accounts they follow and the people following them, there’s a good chance that you are looking at a real account.
This is the main proof you should be looking for. As the old saying goes, the proof is in the pudding. When you look at what the particular account is tweeting recurrently, then this should let you know whether they are actually interested in your niche. If they are, then there is a strong chance that people that follow them are interested in your niche as well.
Pay attention to the consistency of the topics they talk about. Look at all their tweets and see if you can pick out a niche pattern. If it turns out that they are basically tweeting about every subject under the sun, you probably would be better off not following them.
Look for signs of real engagement
If it turns out that this account actually takes the time to respond to each and every tweet, you may be on to something. This may be a real account. After all, they’re investing a considerable amount of time and effort and actually engaging people who pay attention to their content.
Keep the three key indicators above in mind. If you’re serious about finding real influencers on Twitter, make sure you know what to look for. Otherwise, it’s going to be like trying to find a needle in a haystack.
A lot of people who try their hand at Facebook marketing are quick to say that it’s a failure and that it doesn’t really work. What they’re really doing is they’re engaging in sour grapes
Whether business or personal after completion of website its gives your benefits of having a website once you properly maintain the website.
You have a 100 percent responsibility to keep your company up to date if you are going to put a website in place. Hold it active if you have a blog. People will visit your website and what will your customers think if you don’t have updated address or phone number or any such content. Incorrect information can jeopardise your purpose’s credibility.
Emphasis on Experience
Every company strives to please their customers. As the owner, your primary responsibility is to ensure that your website informs prospective clients and serves as a tool for achieving your business objectives in creating the website. Then, concentrate on improving the user experience.
Backup & Security
A secure website ensures that your website and the customer data you collect are always secure. Stay on top of your website maintenance procedures and stick to a regular website maintenance programme to avoid any unnecessary website headaches.
Knowing your company is the proper way to do online business. People have a tendency to spend a lot of money on advertisements, internet marketing, and digital marketing, and when they avoid investing money, they lose. If that is what happened to you, this E-letter is about you.
The first and most critical step is to become familiar with your product and establish an online presence. The best way to do this is to spend some time researching people in the same sector and reading success stories of similar companies while also reading about failures. Then, just like your own fingerprint, build your own brand.Create a website or page or blog with a professional company or on your own.
Now that you’ve established your online presence, we need people to learn about you and contact you. You must identify your target group and ensure that your presence is visible to them. There are many ways to reach out to and communicate with customers, such as LinkedIn. Facebook, Twitter, and Instagram are all examples of social media platforms. Make contact with a few people and seek suggestions from them. Extend your field if necessary to gain more connections through forums and discussions, and share your information through videos, posts, and illustrations.
This is normally the step that we all skip over because we haven’t completed the previous steps. It’s much easier to do proper marketing through advertising and digital marketing after you’ve already connected with a few people than it is to have a completely empty page or website with no feedback in your system. Start with basic marketing and test the marketing for ads if you like to do the professional marketing companies to market your business this is the time to approach them.
Now, believe me, you’ll be confused about who to talk to, what to talk about, and how to handle and convert the leads at this stage. Prepare your pinch and be ready to talk to lead comming in from the lead and follow up with them . Simple excel sheets are a great tool but if you like you can always use any CRM softwares free or paid. If you need help in deciding one contact me Hirahsoft.com.
I like to write this letters as simple as I can and you can always ask me more details if you need any more help.
From: Jibin B, Hirah Director
When it comes to growing your business, there are three things that you need to think about: how you are going to attract new visitors, how you are going to convert new visitors into quality subscribers, and how you are going to leverage your most dedicated subscribers to share your content to attract new audiences.
Subscribers are an essential part of keeping your business running, especially if you are in the early stages. While you might already be pouring time and resources into creating excellent content for your website, unfortunately without readers, you’ll never realize significant business results.
Each time you post new content on your niche website, it’s your subscribers that will provide you with the initial surge of traffic, which will, in turn, propel your business to long-term success.
The key to getting more traffic to your site, and eventually more leads and customers, starts with growing your subscriber list.
In order for these ideas to work, you have to make sure that you are frequently and continually publishing new content on your site. You can’t expect your visitors to subscribe to your content if you don’t have new content for them to read.
If you want to grow your business, then you have to commit to boosting your creation of content. Here are five ways to get more subscribers to your niche website.
Optimize Your Top Content for Subscriptions
If your primary business goal is to increase email subscribers, then one of the first things that you should consider doing is optimizing your top content for subscriptions.
This strategy for getting more subscribers doesn’t take a whole lot of time for you to do and it can provide you with a substantial boost of site subscriptions that will compound over time.
This is because your top content is probably garnering a ton more traffic from organic search and other sources than your average content, meaning you can reap all the benefits of that traffic by adding subscription call-to-actions.
To optimize your content for subscriptions, you first need to identify the top content for traffic. You can use BuzzSumo to sort through and identify the content that is receiving the most traffic. Once you’ve determined the top material that is getting the most traffic, you can start optimizing those posts one by one for your subscribers.
There are many ways that you can do this; by adding a smart subscription call-to-action to the post, adding a slide-in call-to-action, and so on. You may need to experiment with the different strategies to see which one will work best for your site and situation.
If you discover that most of the content being viewed is your old posts, why not take advantage of this by getting lasting and recurring value from this old content.
Add Opt-In Checkboxes to Your Landing Pages
If you want to see a dramatic increase in the number of subscribers to your niche site, you should add a simple new checkbox field to all of your landing pages. This way people can easily subscribe to your website with just one click.
Adding an opt-in checkbox to your landing pages is an effortless way to get more subscribers because all your audience has to do is check a box. This could be especially lucrative for your business if you have a lot of landing pages.
Something that you want to avoid doing is setting the checkbox up to select automatically. This is because you want this to be an opt-in, rather than an opt-out opportunity for your potential subscribers.
If you set this box up to be automatically checked, then you will end up with a ton of low-quality subscribers, and these kinds of subscribers are extremely bad for your email deliverability because it ends up leading to low engagement rates on your emails and you end up landing up in your subscribers’ junk folders.
Offer Something Extra to New Subscribers
An easy way to encourage new subscriptions is by providing something extra to people who sign up for your emails. You want this to be something that isn’t usually reserved for people who go through the trouble of completing a much longer form.
You can create smart subscribe call-to-actions that means if you are already a subscriber, you won’t see the call-to-action button when you visit the page.If you decide to use this tactic to get more subscribers, then you need to be sure to keep track of the engagement rates of the emails that you send out.
If you are sending emails to people who are just signing up to get the coupons and discounts, it’s possible that they are doing so for a one-off purchase that will lead them to get emails from you that really aren’t of interest to them, which will most likely result in your emails being designated to the spam folder.
Add Smart Subscribe CTA’s to Your Homepage, About Page, and Blog
When it comes to placing smart call-to-actions, there are a number of strategic places where you can add them to increase subscriber rates. These smart CTA’s will only show up for visitors who haven’t previously subscribed to your site. When you create these CTA’s, you want to make sure that they are as clear and easy to fill out as possible.
You don’t want to make people fill out a long form, if you only need to gather their email address, this will just make them skip filling out the form. When you make the process as painless as possible, you will significantly increase the chances that they will follow through and subscribe.
You’ll want to experiment on where you place these smart CTA’s on the different pages of your site, depending on your business and goals. However, there are three places that you should consider adding smart CTA’s too, your blog, about page, and homepage.
Placing smart CTA’s directly on your blog posts as a secondary CTA to help generate more leads. People who are already reading your blog are probably already interested in your content, so why not see if they might want to subscribe to your content via, email?
If a primary goal of your business is to increase the number of subscribers, you should consider adding a subscription call-to-action to your homepage for a while.
If you make it a smart call-to-action, it can appear as a small banner that runs the width of the page, between two other modules. If your goal isn’t to increase more subscribers, you can always add the CTA to the bottom of your website.
For many sites, the about page is the most visited page on their website. The about page also happens to be one of the most often overlooked pages, especially for lead generation opportunities.
Adding opt-in forms to your about page might help to convert the high number of visitors to that page into subscribers. Adding subscription CTA’s strategically throughout your website is guaranteed to help you generate more leads for your business.
Launch a Course via Email
Whitepapers, eBooks, and other lead generation content can be extremely useful aspects of your inbound marketing strategy; the truth is that different kinds of lead generation content are perceived to be a bit more valuable than others.
If you think about it, in terms of value, is a whitepaper really on par with a certification course? Probably not.
The perceived value of email courses is significantly higher than that of a whitepaper or even an eBook. Plus, when you take the time to educate your customers, you’ll be building relationships with them that will help you to build trust and get them even more excited to engage with your business.
However, creating an email course from scratch is time-consuming and will require resources. To deliver on your promise, you’ll need to create an incredibly high-quality course.
This means having a beautiful design, a flawless user experience, and making sure that every single email that you send over the course is essential and actionable, meaning you may need to hire a freelancer to help you accomplish this.
Fortunately, in terms of the content, you include in your e-course, you don’t have to start from scratch. You can recycle the material that you already have by reorganizing it, cleaning it up, and making it more actionable than it is in its current state. Just make sure that you have your promotion lined up in advance.
While there isn’t a one-size-fits-all solution for getting more subscribers for your niche website, there are a number of different strategies and tactics that you can try. These five are just a few of the easier ones to implement and should give you a good idea of what you should try with your audience.
You’ll want to experiment with the strategies that you try so you can determine which ones will work best for your situation and business.
Getting more high-quality subscribers takes nothing more than trying a few different proven strategies out to see which ones stick.
If you need to know indepth about the lead generation read our book Lead Generation On Demand/
Acquiring new clients and generating leads is a vital aspect of any business. While customer referrals are always a great way to create more business, there are many other strategies that you can incorporate that will lead to more leads. Here are five powerful techniques that you can generate more leads and double your sales.
You’ve done everything you can think of to increase brand awareness, but you’re still not generating the leads that you need to grow your business significantly. While there are literally hundreds of ways that you can generate leads, the following strategies will help to increase your leads in a short period of time significantly.