Once you collect information at the research stage, you can now start creating:
1 – Digital Marketing Objectives / Goals : These are the ultimate goals that you want to achieve through your Digital Marketing Campaign. Every business is unique, therefore there goals will also be unique. Campaigns without clear goals will end up spending money without assurance of achieving goals. What goals you should set, can be answered after looking at information collected at Digital Marketing Research stage. Learn more about Digital Marketing Objectives / Goals.
2 – Digital Marketing Strategy : After you set the goals, it’s time to create strategy to achieve those goals. Your Digital Marketing Strategy will include : Positioning Strategy, Branding Strategy, Content Strategy, Digital Marketing Channels Strategy. What strategy should be adapted / created, will be answered from the information collected at Digital Marketing Research stage.
3 – Digital Marketing Plan : At this stage, you will lay down a documented plan that will include all your detailed Digital Marketing activities with timelines.
4 – Creating Primary Digital Identities : The 3 primary Digital Identities of a business are Website, Blog & App. These are like your online office, shops or showrooms. These are the places where you want your target customer to reach & ultimately buy your products & services. Before you move on to next stage, i.e promote, your primary digital identities must be fully ready. For the businesses who want to sell their products through major E Commerce portals, creating digital identities can be optional. But, it’s better to at least have a website for establishing some credibility of your business.